Consulting & Training in User Experience, User Research, and Product Strategy
Bridging people, business, and technology through research and strategy to drive purposeful, high-impact digital products.
Led strategic projects and teams at:
Brazil’s first unicorn startup for ride-hailing
Global mobility platform 500M+ users
Brazilian 2nd unicorn startup in fintech
U.S. B2B fintech operating in 25+ countries
About
- 18 years of experience in Design, UX Research, and Product Strategy, driving impactful business outcomes through technology
- Experience leading research initiatives in Brazil, Latin America, and global markets
- As consultant, collaborated with major companies such as Samsung, Volvo, Mondelēz, and Walmart
- Postgraduate in Interaction Design and MBA in Business Management from FGV (top-ranked university in Latin America)
- Trained 1K+ professionals, shaping the next generation of UX in Brazil
Projects
AI-Powered Live Chat: From Insight to Continuous Improvement
Conducting end-to-end AI-driven service channel, combining user research, model training, and product roadmap focused on improving CX efficiency and experience.
User Personas using data from millions of users for the company strategy
Led a cross-functional project with 50+ designers, researchers, and data scientists at an innovative fintech to design user personas.
New Financial B2B Products: From Discovery to Beta and User Adoption
I helped scale new offerings across 25+ countries, doubling adoption in Brazil and driving a significant increase in transaction volume.
Services
Product Discovery
Collaborative product discovery sprints to explore user needs, validate opportunities with real users, and define product direction.
Product Validation
Test ideas, prototypes, or early-stage solutions with real users to reduce risk and ensure alignment with market expectations.
Product Strategy
Strategic collaboration to define the product vision, metrics, and roadmap with a focus on user and business outcomes.
Market Understanding
User research for marketing and strategic insights in Brazil, Latin America, or global markets, uncover behaviors, needs, and regional nuances.
In-Company Training
Workshops and hands-on sessions designed to elevate your team’s UX and product maturity, tailored to your business context.
Teaching
Service Design & Customer Experience - MBA Teacher - PUCRS | Since 2021
I teach hundreds of professionals alongside renowned instructors like Don Norman and Joe Natoli
UX Research - Hands-on Instructor - How Bootcamps | From 2018 to 2023
Trained hundreds of professionals in UX through in-company courses and professional specialization
"I'm currently enrolled in the UX postgraduate program at PUCRS and finishing the Service Design course. I just wanted to say that I loved your classes—it was great to see the real-world cases you shared, they really helped make the content easier to understand." Helen
"I'm a UX Lead at a software development company, currently taking a postgraduate course at PUC. I just completed your Service Design classes and you gave me several insights I want to put into practice! Congratulations on the material, it was excellent!" Rafael
Speaking
I believe that sharing knowledge is a responsibility for those who’ve walked a meaningful path in tech.
My talks combine practical insights with strategic perspectives, always aiming to foster smarter, more human, and sustainable digital products.
I've spoken at events in Brazil and across Latin America, covering topics such as user research, product strategy, and UX leadership.
Get in touch
If you're interested in projects, consulting, corporate training, speaking engagements, or partnerships, I’d be happy to connect.
- Email: contact@uxbykarlacruz.com
- LinkedIn: https://www.linkedin.com/in/karlacruzcosta/
- WhatsApp: +55 11 95290-1098
UX by Karla Cruz